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20 Facts About CDK Global
CDK Global, a leading retail automotive technology company, has been at the forefront of innovation and transformation in the automotive industry. Here are 20 facts that shed light on its operations, history, and impact.
1. Founding and Early Years
CDK Global was established in 1972, originally as a division of the Automatic Data Processing, Inc. (ADP), focused on providing dealer management systems (DMS) to automotive dealerships.
2. Independence
In 2014, CDK Global was officially spun off from ADP, becoming an independent, publicly traded company listed on the NASDAQ under the ticker symbol CDK.
3. Global Reach
While headquartered in Hoffman Estates, Illinois, CDK Global operates in over 100 countries, offering localized solutions to automotive dealerships worldwide.
4. Comprehensive Solutions
The company provides integrated technology solutions to auto, truck, motorcycle, marine, and recreational vehicle dealers. This range covers dealer management systems, digital marketing, financing, and customer relationship management solutions.
5. Research and Development
CDK Global invests heavily in research and development to keep pace with evolving automotive trends and technology advancements, ensuring their solutions remain at the industry’s cutting edge.
6. Acquisition Strategy
Over the years, CDK Global has pursued an aggressive acquisition strategy, acquiring companies like ELEAD1ONE, a leading provider of CRM software for automotive dealerships, to broaden its product portfolio and market reach.
7. CDK Drive
One of CDK Global’s flagship products is CDK Drive, a comprehensive dealer management system that encompasses sales, service, finance, and inventory management in a single platform.
8. Transition to the Cloud
In response to the growing demand for more flexible and scalable solutions, CDK Global has been transitioning its services to cloud-based platforms, offering customers more accessible and adaptable technologies.
9. Fortellis Automotive Commerce Exchange™
Fortellis is a technology platform launched by CDK Global to facilitate the open exchange of data and integration among dealerships, developers, and vendors, accelerating innovation in automotive commerce.
10. CDK Global’s Employee Base
The company employs thousands of people across its global operations, fostering a culture of innovation, diversity, and service excellence.
11. Customer-centric Approach
CDK Global places a strong emphasis on understanding and meeting the unique needs of its customers, which has been central to its growth and success in the competitive automotive technology market.
12. Industry Awards and Recognitions
Throughout its history, CDK Global has received numerous industry awards and recognitions for its innovative technology solutions and contributions to the automotive sector.
13. Data Security and Privacy
With the increasing importance of data security and privacy, CDK Global has implemented stringent measures to protect the information of its clients and their customers.
14. Environmental Sustainability
CDK Global is committed to environmental sustainability, implementing green initiatives in its operations and encouraging eco-friendly practices within the automotive industry.
15. Customer Support and Training
The company offers comprehensive support and training programs to ensure clients can maximize the benefits of its products and services.
16. Market Leadership
CDK Global is considered a leader in the automotive retail technology market, with a significant share of dealerships in the United States and abroad utilizing its solutions.
17. Innovation Labs
CDK Global operates innovation labs where it collaborates with customers, technology partners, and industry leaders to explore new ideas and develop future automotive retail solutions.
18. CEO Leadership
The leadership of CDK Global has played a crucial role in its strategic direction and growth. As of my last update, Brian Krzanich, previously CEO of Intel, serves as the CEO of CDK Global, bringing a wealth of technology leadership experience to the company.
19. Community Engagement
CDK Global actively engages in community service and philanthropy, supporting various causes and initiatives that benefit communities where it operates.
20. Response to COVID-19
During the COVID-19 pandemic, CD, K Global quickly adapted its operations and solutions to assist dealerships in navigating the challenges of the pandemic, demonstrating its resilience and commitment to its clients.
From its origins as a division of ADP to a standalone pioneer in the world of automotive retail technology, CDK Global has played an undeniable role in shaping the industry. Its commitment to innovation, customer service, and global expansion continues to drive success in the fast-evolving automotive market.
